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The Other Side of Innovation


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Table of Contents

Introduction: How to Make Innovation Happen Part 1: Organize Build the Team 1: Divide the Labor 2: Build the Dedicated Team 3: Manage the Partnership Part 2: Plan Run a Disciplined Experiment 4: Formalize the Experiment 5: Break Down the Hypothesis 6: Seek the Truth Conclusion: Moving on, Moving Up

About the Author

Vijay "VG" Govindarajan( is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College. He is the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric and a leading expert on strategy and innovation. Chris Trimble is a frequent speaker and a Senior Fellow at Katzenbach Partners LLC (New York), a consulting firm that helps companies reach their strategic intent by offering a combination of analytic problem solving and insight into people and organization. He holds an MBA degree with distinction from the Tuck School, and a bachelor of science degree with highest distinction from the University of Virginia.


"The Other Side of Innovation is packed with clear recommendations about how to put its findings into practice..." - Research Technology Management "How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But The Other Side of Innovation: Solving the Execution Challenge is rather good ... In their new book [the authors] address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation." -- The Economist "...a veritable how-to guide for CEOs and entrepreneurs." -- Inc. Magazine "Excellent in-depth case studies..." "well-written book" "Summing Up: Recommended" - CHOICE Magazine

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