$5,000 marketing and publicity budget.
ARCs.
NYC events.
National radio and TV interviews.
Advertising online and in print magazines.
Crossover promotion into YA where author has a large audience.
Promotion on the author's website: www.sarahreesbrennan.com
Publicity and promotion in conjunction with the author's speaking
engagements.
Sarah Rees Brennan: Sarah Rees Brennan was born and raised in Ireland and now lives in New York City. She is the New York Times bestselling author of Tell the Wind and Fire and the Lynburn Legacy series among others.
"In Other Lands is at once a classic school story, a coming-of-age
tale and a parody of Harry Potter. It's hilarious and sneakily
moving. Elliot Schafer is Harry Potter if Harry had been abandoned
instead of merely orphaned. Convinced of his unlovability, he
wields sarcasm and braininess as weapons. . . . Brennan subverts
the familiar Y.A. love triangle in uproarious, touching, unexpected
ways, and her commentaries on gender roles, sexual identity and
toxic masculinity are very witty. Elven culture, for instance,
views men as the weaker sex. "A true gentleman's heart is as sacred
as a temple, and as easily crushed as a flower," Serene informs
Elliot. When another elf tells him, "I was saddened to hear Serene
had launched a successful attack on the citadel of your virtue,"
Elliot assures her, "The citadel was totally into surrendering."
Best of all, over four years in the otherlands, Elliot grows from a
defensive, furious, grieving child into a diplomatic, kind, menschy
hero." -- New York Times Book Review "It has been a long time since
I've loved a book this much." -- Seanan McGuire, author of Every
Heart a Doorway "Sarah Rees Brennan's brand-new novel, In Other
Lands, was first published in serial installments on the author's
blog, where the story became so popular she decided to make a book
out of it. It's easy to see why: The young adult fantasy author is
known for her delightful characters, and In Other Lands' hero,
Elliott, is a precocious, snarky wunderkind who's whisked away to
wizarding school, where he's given his choice of becoming a warrior
or a diplomat. But Elliott has his two best friends at his side --
one a matriarchal elf princess, the other a quiet jock with a
secret -- and he isn't about to play by the rules. If you enjoy
stories about magical boarding schools, In Other Lands is a treat.
It's full of romance in all directions, plenty of fantasy trope
subversions, Brennan's typical insouciant wit."-- Vox "This takes
on the portal fantasy with a good dose of silliness, but also draws
complex, captivating characters." -- Danika Leigh Ellis, Vulture
"The four sections of the novel each follow a year in Elliot's
life, from when he comes to the Borderlands to when he, Serene, and
Luke graduate the training camp. The reader follows conflicts both
political and personal, watching Elliot grow into himself and his
skills as he turns the politics of the world around him on their
head one small maneuver at a time. He isn't, of course, a savior
figure; he also isn't magically gifted. He's just dedicated, smart,
and willing to risk himself to better the world around him. It's a
delightful look at how personal and how influential politics can
be: Brennan isn't saying that one person can change the world, but
she's showing how one person can push it in the right direction if
they try hard enough." -- Brit Mandelo, tor.com "Above all, In
Other Lands is a novel about growing up and growing into oneself, a
task that is ultimately more difficult than dealing with unicorns
or negotiating treaties with harpies." --Electra Pritchett, Strange
Horizons "I have rewritten the first paragraph of this review a
half-dozen times, trying to find some way to make clear that Sarah
Rees Brennan has created a nearly perfect YA fantasy without
gushing. I can't do it. In Other Lands is brilliantly subversive,
assuredly smart, and often laugh-out-loud funny. It combines a
magic-world school setting with heaps of snark about everything
from teen romance to gender roles, educational systems and serious
world diplomacy." -- Locus "This brilliant novel becomes more and
more intense and funny and engaging with each page and is so
utterly enjoyable that it was the easiest thing in the world for me
to fall in love with it. This is what we need more of in YA
fantasy, this is what we need more of in YA fiction. Buy the book,
read the book, recommend the book. In Other Lands is the real deal
and by far what everyone needs to be reading this year. I loved it.
I loved every damn minute of this book and I'm so glad it is out in
the world." -- Colleen Mondor, Guys Lit Wire "In Other Lands is a
stunning example of Sarah Rees Brennan's style; her characters are
hysterically funny with complex and nuanced inner lives that could
break a reader's heart. Elliot, cranky and obnoxious teen that he
is, desperately longs to be loved best by someone, but covers with
immense sarcasm and general unkindness. Luke and Serene, both
exceptionally talented and good-looking, also struggle with feeling
displaced. The depiction of misandry in Elf culture is one of the
funniest concepts that Rees Brennan has come up, and even that she
turns into a deeper lesson for Serene, Elliot, and Luke. In Other
Lands can come off as a parody of fantasy, but it delves deep into
issues of race, gender, sexuality, and war, and absolutely nails
the struggles and triumphs of growing up." -- Sami Thomason, Square
Books "Snarky, self-aware, smart, funny, and tremendously sweet, In
Other Lands works equally well for adults and genre-versed young
adults." -- Borderlands Books "I loved this book. I loved it. But
early on I wanted to smack Elliott, the fourteen-year-old boy who
is cho- sen, from our world, to go to the Borderlands because he
can see magic. And I might have stopped reading, had I not
distinctly heard (not making this up, I swear) a voiceover saying:
Once there was a boy named Eustace Scrubb, and he almost deserved
it." -- Michelle West, F&SF "I expected this book to give me
magic. I expected an adventure. I expected many lols. And sure
enough, I got everything I expected plus a whole lot more! I was
already laughing before I finished the first page and by the time I
finished the first chapter I was deeply in love." -- Booktopia
"Four years in the life of an unloved English schoolboy who's
invited to a secret magical school and learns that even in
fantasyland, real life is messier than books. . . . But over the
course of four years training among child soldiers, Elliot,
unsurprisingly, grows up. His slow development into a genuinely
kind person is entirely satisfying, as is his awakening to his own
bisexuality and to the colonialism, sexism, and racism of
Borderlands society. . . . A stellar . . . wholly rewarding
journey." -- Kirkus Reviews (starred review) "Elliot Schafer is a
small-for-his-age 13-year-old who is prone to being
bullied--largely due to his personality, which slots somewhere
between insufferable know-it-all and sarcastic jackass. When
Elliot's class travels to a 'random field in Devon, England' for a
supposed scholarship test, he instead winds up in a strange world
known as the Borderlands, which are filled with elves, mermaids,
and other creatures. So begins Brennan's hilarious, irreverent, and
multilayered coming-of-age fantasy, set over several years. Elliot
quickly befriends (and falls for) Serene, a fierce elven warrior,
and arranges a reluctant truce with Luke Sunborn, the son of one of
the Borderland's founding families. All three--along with every
young person there--are training in war or as councilors, charged
with protecting the fragile barrier with the human world. Amid
shifting relationships, the threat of war, and substantial growth
among the characters, Elliot's razor-edged wit and general
inability to keep his mouth shut make for blissfully entertaining
reading. Smart explorations of gender stereotypes, fluid sexuality,
and awkward romance only add to the depth and delight of this
glittering contemporary fantasy." -- Publishers Weekly (starred
review) "Irritable and annoying, 13-year-old Elliot Schafer becomes
the unlikely protagonist of Brennan's novel after receiving an
invitation to attend a unique school in the magical realm, which is
protected from the real world by an invisible wall that few can
see. There he spends the next four years learning about elves,
mermaids, trolls, treaties, and falling in love. This is a school
story for older youth, with freewheeling (but not explicit)
sexuality, a dedicated pacifist as a main character, and slightly
cynical humor that masks great heart. . . . Brennan turns
stereotypes upside down: elves view men as the delicate flowers,
and the shining blond hero is a shy, half-breed boy conflicted
since birth." -- Booklist Online "Brennan brilliantly turns the
very genre she occupies on its head with this YA fantasy. In her
latest, the human who falls into a magic world isn't a strong,
beautiful, charismatic hero. It is Elliot, a hero who might annoy,
but who is also the most intensely relatable character to emerge
from fantasy lately. For anyone who has ever wondered how they
would fare in the fantasy worlds they enjoy reading about, In Other
Lands is a novel that might answer that question. Even though
Elliot is never painted as a prodigy at any of the new things he
encounters, Brennan allows him to be heroic, and in the end, all
the happiness he may receive feels earned." -- RT Book Reviews (4
stars) "The existence of mythical creatures seems more plausible to
snarky, studious teen Elliot Schafer than making friends or having
a loving family. After enrolling at Borderlands Academy, a training
school for the magical realm's soldiers and scholars, Elliot forms
an unlikely trio with Serene-Heart-in-the-Chaos-of-Battle, an Elven
warrior-scholar, and Luke Sunborn, a gifted golden boy. Narrator
Matthew Lloyd Davies skillfully suggests the vulnerable qualities
hidden beneath Elliot's sarcasm as he navigates gender, war,
sexuality, and friendship in the Borderlands. Humor, delightfully
wrought in this production, permeates each section. Davies
populates this world with vivid performances of fantastical beings
such as harpies, mermaids, and elves. His clear enunciation of
Elvish certainty and the sharp, grating vocal qualities of harpies
and mermaids make the students' forays into battle and diplomacy
memorable." -- Audiofile Magazine "Brennan delivers witty, nervy,
romantic adventure that fizzes with feeling and giddy imagination."
-- Leigh Bardugo, bestselling author of Six of Crows and Crooked
Kingdom "A subversive, sneaky, glorious tale of magic, longing, and
growing into your wings." -- Holly Black, author of The Darkest
Part of the Forest
Praise for Sarah Rees Brennan's books: "Breathtaking--a compulsive,
rocketing read." --Tamora Pierce, New York Times bestselling author
"Writing with fine control and wit, Sarah Rees Brennan pits an
underworld society against privileged overlords. The young
golden-haired heroine sparring with her rich boyfriend and his
dark-souled shadow-twin lends wry and sexy human interest to the
depiction of political struggle. I suspect that word of this
magical thriller will pass through the populace with the energy of
wind, of fire." -- Gregory Maguire, author of Wicked and Egg and
Spoon "From the pitch-perfect opening paragraph, to the
heartbreaking final pages . . . delicious." --Kirkus (starred
review) "A sparkling fantasy that will make you laugh and break
your heart." -- Cassandra Clare, New York Times bestselling author
"A darkly funny, deliciously thrilling Gothic." -- Kelley
Armstrong, New York Times bestselling author "Readers will laugh,
shiver, and maybe even swoon over this modern Gothic novel." --
Melissa Marr, New York Times bestselling author "Brennan takes the
genres of young adult, fantasy, and romance, and through her own
writerly, alchemical process converts them into something new and
strange and lovely." -- Kelly Link, author of Get in Trouble "A
laugh-out-loud delight." -- Publishers Weekly "A charming
protagonist -- full of vinegar and spice. Fans of romantic fantasy
will devour it." -- VOYA "Punctuated throughout with keen humor and
heartbreaking emotional resonance, it's a stunner." -- Bulletin of
the Center for Children's Books (starred review) "This
dark-fantasy-meets-romance will have readers hooked." -- The Horn
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