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Paula Begoun has been reporting on the beauty industry for more than 25 years. She is an internationally-recognized authority as a consumer advocate for the cosmetics and hair-care industries, and is called on regularly by reporters and producers from television, magazines, and radio. Paula has appeared on hundreds of US talk shows including Oprah, 20/20, the Today Show, and Good Morning America. Paula Begoun is recognized by women all over the world as the most reliable source for answers to all of their beauty-related questions. She lives in Seattle, USA.