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Maria Rodale is the granddaughter of Rodale founder JI Rodale, and was named chairman of the company in 2007. A journalist, activist, and mother, she lives in Emmaus, PA.
"Granddaughter to Rodale's founder, and its current CEO, the author offers a passionate, evenhanded, nonacademic argument for the overall wisdom (economical and ecological) for farming organic. Deeply aware of the public confusion and suspicion surrounding organic farming as a "hippie" cause, Rodale first persuades readers that years of chemical and pesticide use have poisoned our environment" --Publisher's Weekly, May 2010