Howard Schultz is the chairman, president, and CEO of
Starbucks and the author of the New York Times bestseller Pour Your
Heart Into It.
Joanne Gordon is a former Forbes writer and contributing
editor who has spent more than a decade profiling companies and
business leaders for numerous publications and five previous books.
“Personal, suspenseful, and surprisingly open . . . [Schultz’s]
sequel to the founding of Starbucks is grittier, more gripping, and
dramatic, and his voice is winning and authentic. this is a
must-read for anyone interested in leadership, management, or the
quest to connect a brand with the consumer.” —Publishers Weekly,
starred review
“Through the lens of his personal leadership journey, with all of
its dizzying ups and agonizing downs, Howard Schultz has written,
with aching honesty and passion, the single most important book on
leadership and change for our time and for every generation of
leaders.” —Warren Bennis, Distinguished Professor of Business,
University of Southern California, and author of Still Surprised: A
Memoir of a Life in Leadership
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