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The Only Sales Guide You'll Ever Need
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"Contrary to what most underperformers claim, sales success is not situational. It's not about the market, the product, the company, or the competition. No, it's all about the seller-the individual." -from the Foreword

About the Author

Anthony Iannarino is an international speaker, an author, and a sales leader. His acclaimed blog draws an average of 50,000 readers every month. He leads a high-performing sales team, speaks to sales organizations nationwide, and teaches part time at Capital University's Capital School of Management and Leadership. He lives with his family in Westerville, Ohio.

Reviews

"Anthony Iannarino is among the best in the sales world. And his new book is a magnificent tool for any salesperson."--BOB BURG, bestselling author of The Go-Giver

"In today's sales environment, you are a primary differentiator. Iannarino clearly outlines the mind-sets and skill-sets needed to become invaluable to your clients and achieve more than you ever thought possible." --JILL KONRATH, author of Agile Selling and SNAP Selling "Anthony Iannarino is a salesperson's salesperson--an expert who knows what it takes to succeed in the field, because he's been in the trenches, making calls, building relationships, and closing deals. This book is an extremely useful resource for anyone who sells for a living." --MICHAEL PORT, author of Steal the Show "Nobody knows sales the way Anthony does, and he shares everything from sales tactics to mind-set in this book, written in his engaging style. This really is the only sales guide you'll ever need--from a real salesperson who knows his game."--MARK HUNTER, author of High-Profit Selling "Iannarino's book will guide you through the most challenging and complex issues in sales and, most of all, keep you from getting stuck. Read this book and greatly expand your selling powers." --TIM SANDERS, former CSO of Yahoo and author of Dealstorming "As a salesperson, your craft--and how well you know it--is actually your biggest competitive advantage in any scenario. If you want to perfect your selling skills and win more deals, read this book." --TRISH BERTUZZI, author of The Sales Development Playbook "Anthony Iannarino has written a genius book that helps salespeople master the art and science of selling, with practical advice on everything from strategy to execution. This is a game changer for the whole industry."--GERHARD GSCHWANDTNER, CEO, Selling Power "Given the proper beliefs and tools, your brain knows how to reach the finish line. This handbook offers you both the mid-set and a tool kit that will optimize your thinking and close deals."-- CARMEN SIMON, author of Impossible to Ignore

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