Fishpond Gift Vouchers - Let them choose!

Shop over a million Toys in our Huge New Range

Online Public Relations
By

Rating

Product Description
Product Details

Promotional Information

Explores social media sites now used in PR such as Facebook, YouTube, MySpace, Bebo, Twitter In 2008, surveys show 16 mn households in UK (65%) have Internet access and 60% of users regard the Internet as their favourite information source Shows PR practitioners how to cope with the growth of the Internet and transparency within organizations

Table of Contents

  • Section - FOUR: Influences on present-day PR practice;
    • Chapter - 22: How the internet is changing news;
    • Chapter - 23: What is right and wrong?;
    • Chapter - 24: Ethics in a transparent world;
    • Chapter - 25: Monitoring, measurement and evaluation;
    • Chapter - 26: Influences on policy, corporate speak and bling;
    • Chapter - 27: Corporate social responsibility;
  • Section - FIVE: A brief look at the future;
    • Chapter - 21: Risks and opportunities;
    • Chapter - 20: Thoughts about tactics;
    • Chapter - 19: Developing online PR strategies;
    • Chapter - 18: Organizational analysis;
    • Chapter - 17: Landscaping;
    • Chapter - 16: Management approaches to planning;
    • Chapter - 15: How social media impact on strategy;
    • Chapter - 14: Channels for communication;
    • Chapter - 13: Communications platforms;
  • Section - THREE: Building blocks for online PR;
    • Chapter - 12: What lies behind the internet as media;
    • Chapter - 11: People's use of the internet as media;
    • Chapter - 10: Commercial implications of the internet;
    • Chapter - 09: Knowledge;
    • Chapter - 08: Information and things;
    • Chapter - 07: New models of information exchange;
    • Chapter - 06: Richness and reach;
    • Chapter - 05: The internet as an agent;
    • Chapter - 04: How organizations become porous;
    • Chapter - 03: Transparency;
  • Section - TWO: A shift in culture, communication and value;
    • Chapter - 02: The geography of social media: a quick guide to key terms;
    • Chapter - 01: The battleground;
  • Section - ONE: Everybody's public relations;
    • Chapter - 28: Humans, public relations and the internet

About the Author

David Phillips is an online public relations pioneer. He has written three books about online PR, lectures at Gloucester University and Escola Superior de Comunicacao Social, Lisbon, Portugal and is also the Head of Digital consultancy at Publicasity. He is a Fellow of Chartered Institute of Public Relations and the Society of New Communications Resarch. Philip Young is a senior lecturer in public relations at the University of Sunderland, specialising in social media and media ethics. He is a lead researcher on the European Public Relations Education and Research Association's EuroBlog project and has run the Mediations weblog(http://publicsphere.typepad.com) since April 2004.

Reviews

"[A] good overview of all things web, and how the latest developments will affect PR strategy." - Management Today

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond.com, Inc.
Back to top