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Preface Endorsements About the authors Self test: Do you need a one-page business strategy? Introduction Part 1: Laying the Foundations 1. What is OGSM? 2. Where did it come from? 3. What do you need to succeed? a. The cornerstones of effective planning b. Building on a position of strength 4. How do you prepare your plan? a. Positioning b. Business analysis 5. The DNA of strategic thinking: What-by-How Part 2: Building Your One Page Business Plan 6. 'O' for Objective 7. 'G' for Goals 8. 'S' for Strategies 9. 'M' for Measures Part 3: Sharing Success and Reviewing Progress 10. Cascading the plan within your organisation 11. Monitoring your plan Conclusion
Streamline your business strategy onto a single page so it becomes a tightly focused tool that anyone can understand.
Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands.