Table of Contents

• Part 1: Laying the Foundations
• 1. What is OGSM?
• 2. Where did it come from?
• 3. What do you need to succeed?
• 4. How do you prepare your plan?
• 5. The DNA of strategic thinking: What-by-How
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• Part 2: Building Your One Page Business Plan
• 6. 'O' for Objective
• 7. 'G' for Goals
• 8. 'S' for Strategies
• 9. 'M' for Measures
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• Part 3: Sharing Success and Reviewing Progress
• 10. Cascading the plan within your organisation
• 11. Monitoring your plan
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• Conclusion

Promotional Information

Streamline your business strategy onto a single page so it becomes a tightly focused tool that anyone can understand.

About the Author

Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands.