About the Author

Claude Whitacre has been selling to consumers, belly to belly, for 40 years. First, selling life insurance, then vacuum cleaners, then high end online marketing services to local business owners. He now divides his time between speaking to groups of business owners and salespeople about increasing their sales, and selling high end marketing services to business owners. He also owns a retail store in Wooster, Ohio, with his wife Cheryl.

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