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Foreword xvii Joomla! Press Mission Statement xviii Preface xix Acknowledgments xxi About the Authors xxiii Chapter 1: All About Joomla! 1 A Brief History of Joomla! 1 Joomla! the Content Management System 4 Joomla! the Framework 4 The Joomlasphere 5 Conclusion 16 Chapter 2: What Now and Where Do I Begin: Before You Install Joomla! 17 Identifying Your Purpose 17 Domain Names: Registering Your Domain Name 18 Trademarks, Licensing, Copyright, and Legalities 19 The Basics of Branding 23 Identifying Your Target Audience: The Who, What, Where, and Why 28 Wireframes, Storyboarding, and Visualization 32 Creating Great Content 33 Mission Critical: Why Choosing a Good Host Matters 34 Conclusion 36 Chapter 3: Installing and Configuring Joomla! 37 Downloading Joomla! 37 Creating a Database 38 Using File Manager to Upload Joomla! 43 Joomla! Web Installation 45 Basic Configuration Steps for Your New Site 52 Conclusion 60 Chapter 4: Working with and Creating Content for Your Joomla! Site 61 Defining Content 61 Managing Content 66 Working with the Media Manager and Inserting Images 72 Menus and Menu Items 75 Conclusion 82 Chapter 5: Customizing Templates and the Basics of Templates for Joomla! 83 Customizing the Default Template Beez 84 The Basics of Joomla! Templates 96 Conclusion 101 Chapter 6: The Basics of Joomla! Extensions: Components, Modules, Plugins, and Languages 103 Core Joomla! Extensions 103 Components 103 Modules 112 Plugins 114 How to Choose Extensions 115 Using the Joomla! Extension Directory 116 Installing Extensions and Viewing Extension Information 117 Popular Extensions 119 Conclusion 120 Chapter 7: Caring for Your Joomla! Web Site and Helpful Tips 123 First Impressions Count: What Your Home Page Says About You 123 Search Engines, SEO, Getting Listed, and Staying There 125 Using Navigation 129 Engaging Your Visitors and Keeping Your Content Fresh 137 Marketing Basics and Social Networking 138 Why You Need to Keep Your Web Site Up to Date 139 Conclusion 140 Chapter 8: Practical Application: Joomla! for Business 141 Basic Planning of Business Sites 141 Brochure Sites 142 Extending Joomla!: Some Extensions to Consider for Business 142 E-commerce Web Sites 143 Other Business Site Extensions 145 Joomla! Authentication Tools 146 Business Web Site Demo 146 Conclusion 169 Chapter 9: Practical Application: Joomla! for NGOs/NPOs, Groups, Clubs, and Organizations 171 Basic Planning of Group Sites 171 Leveraging Your Site to Raise Awareness and Gain Momentum 172 Creating a Community Portal 176 Fund-Raising 177 Nonprofit Web Site Demo 178 Modifying the Template 184 Conclusion 192 Chapter 10: Practical Application: Joomla! for Education 193 Basic Planning of Educational Sites 193 Extensions to Consider for Education 194 Additional Tools 198 School Web Site Demo 201 Conclusion 223 Chapter 11: A Look at Joomla! 1.6 and the Future 225 Changes in Minimum Requirements 225 User Interface Changes 226 No More Sections, Only Categories 228 Templates 229 Access Control (ACL) 231 Languages 234 Extension Manager 234 Updating Joomla! 234 New Extensions 234 Conclusion 236 Chapter 12: Interviews with Experts 237 Expert Q&A with Andrew Eddie: Owner of NewLifeInIT and Lead Developer of Joomla! 237 Expert Q&A with Mark Dexter and Sam Moffatt: The Joomla! Bug Squad 241 Expert Q&A with Ian MacLennan: Joomla! Production Leadership Team and Joomla! Security Strike Team 246 Expert Q&A with Elin Waring: Professor, Author, and Joomla! Contributor-Trademark and Licensing 247 Expert Q&A with Wendy Robinson: Rochen Ltd.-Creating Your Brand 252 Expert Q&A with Brad Baker: Rochen Ltd.-Joomla! Hosting 254 Expert Q&A with Chris Davenport: Joomla! Production Leadership Team-Finding and Editing Templates 255 Expert Q&A with Vic Drover: Owner of Anything Digital-Extending Joomla! 258 Expert Q&A with Gary Brooks: President of CloudAccess.net-Benefits of Joomla! for Business 261 Expert Q&A with Ryan Ozimek: President of Open Source Matters, and CEO and Founder of PICnet Inc.-Joomla! In the NPO/NGO Sector 265 Expert Q&A with Jennifer Marriott: Owner of Marpo Multimedia and Joomla! Contributor-Sites for Education 268 Expert Q&A with Louis Landry: Lead Architect of Joomla! and Joomla! Professional 272 Appendix A: Common Problems and Solutions 275 Lost Administrator Password 275 File Permissions and Ownership Problems 279 "Location not found" When Using an Extension 280 Editor Background Has a Color or Looks Strange 280 Template Disappears When Turning On SEF URLs 281 Site Displays Differently or Incorrectly in a Certain Browser 281 Appendix B: Resources 283 Basic Joomla! Resources 283 Tools for Webmasters and Site Developers 284 Search Engines 285 Learn HTML and CSS Skills 286 Improve the Design of Your Site 287 Web Standards, Usability, and Accessibility 288 Underlying Software 289 Other Resources for Business 290 Other Resources for Nonprofits and Organizations 290 Other Resources for Schools and Education 291 Appendix C: A Look at Joomla! 1.6 ACL 293 Controlling What People Can Do 293 Controlling What People Can See 301 Appendix D: Managing Content in Joomla! 1.6 305 Category Manager 305 Conclusion 314 Appendix E: Working with Templates in Joomla! 1.6 315 Template Manager 315 Conclusion 323 Appendix F: Creating Menus in Joomla! 1.6 325 Menu Manager 325 Menu Items 326 Menu Item Type Layouts 332 Appendix G: Joomla! 1.6 Education Site 339 Creating a School or Education Site 339 Changing the Template 356 Glossary 361 Index 371
Jennifer Marriott owns Marpo Multimedia, a Web development company specializing in Joomla!-powered Web sites. She joined the Joomla! community in 2005, began volunteering as a forum moderator soon afterwards, and has played roles ranging from Joomla! Bug Squad member and Joomla! Google Summer of Code co-administrator/mentor to trademark and licensing team leader. Elin Waring, a longtime Joomla! user, served as president of Open Source Matters, the nonprofit organization that supports the Joomla! Project. An active member of the Joomla! Bug Squad, she is also professor of sociology at Lehman College.
"Joomla! is about allowing ordinary people to do extraordinary things, and that is exactly what the authors of this book do for its readers. ... I present this book for your pleasure. It begins with how we began and takes you on a journey through which you can be empowered to reach the world." -From the Foreword by Andrew Eddie, Member of the Joomla! Production Leadership Team