A hugely relevant and eye-opening book that will change the way you view the world
Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.
In the first of these two books exploring human behavior and the choices we make, organizational expert Ori Brafman (coauthor, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations) and his psychologist brother, Rom, an organizational expert, discuss the various psychological forces (e.g., diagnosis bias and loss aversion) that cause people to act irrationally. To help illuminate their discussion, they draw on the latest research in social psychology, behavioral economics, and organizational behavior. In Nudge, Thaler (behavioral science & economics, Graduate Sch. of Business, Univ. of Chicago) and Sunstein (jurisprudence, Univ. of Chicago Law Sch.) consider how the science of choice can gently "nudge" individuals toward making life-improving decisions. They divide the text into five parts--"Humans and Econs," "Money," "Health," "Freedom," and "Extensions and Objections"--and employ numerous examples throughout. Easy to read, conversational in tone, and story-driven, Sway is suitable for public libraries. Nudge, a more research-based analysis full of practical solutions to real-life problems, is strongly recommended for public libraries.--Anita N. Jennings, Newport News P.L., VA Copyright 2008 Reed Business Information.
Hot stuff. . . an idea whose time seems to have come -- Bryan
Appleyard * Sunday Times *
Probably the most influential popular science book ever written *
BBC Radio 4 *
Nudge has changed the world. You may not realise it, but as
a result of its findings you're likely to live longer, retire
richer and maybe even save other people's lives * The Times *
Hugely influential. . . choice architects are everywhere -- Andrew
Sparrow * Guardian *
All the rage. . . the issue is not "to nudge or not to nudge", it
is how to nudge well -- Matthew Taylor * Daily Telegraph *
I love this book. It is one of the few books I've read recently
that fundamentally changes the way I think about the world --
Steven Levitt, author of Freakonomics
This book is terrific. It will change the way you think, not only
about the world around you and some of its bigger problems, but
also about yourself -- Michael Lewis, author of The Big Short
A must-read for anyone who wants to see both our minds and our
society working better. It will improve your decisions and it will
make the world a better place -- Daniel Kahneman, author of
Thinking, Fast and Slow
Nudge is as important a book as any I've read in perhaps 20
years -- Barry Schwartz, author of The Paradox of Choice
A manifesto for using the recent behavioral research to help
people, as well as government agencies, companies and charities,
make better decisions * New York Times *
Nudge won't nudge you - it will knock you off your feet --
Daniel Gilbert, author of Stumbling on Happiness
This is a book that every CEO, or aspiring CEO, will want to read
-- James Kilts, former CEO of Gillette
I am badly remiss for not heartily, vigorously, unabashedly
endorsing for your immediate and intense attention the relatively
new Nudge, by Richard Thaler and Cass Sunstein -- Tom
Peters, manangement guru
Richard Thaler and Cass Sunstein's Nudge is a wonderful
book. More fun than any important book has a right to be - and yet
it is truly both -- Roger Lowenstein, author of When Genius Failed
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