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Not Invented Here

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About the Author

Ramon Vullings is a cross-industry expert, international keynote speaker, world traveller, business author on applied creativity & innovation, enthusiastic Master of Interaction, workshop & training facilitator and ideaDJ. Marc Heleven is a cross-industry expert, professional web searcher for innovation inspiration, business author, SlideShare Keynote Author, workshop & training facilitator and ideaDJ.


"Overall, the book is a practical yet delightful exploration of cross-industry innovation, with lots of insights and humour blended in. The authors also offer a number of creative word games to trigger out-of-the-box thinking and identify some disappearing objects and disappearing jobs as well as emerging jobs, eg. garbage designer, nostalgist, gamification designer, ideaDJ!" - "The book is a very well designed visual tool with lots of short sentences and pictures, and can be read chapter by chapter or even in a random way in order to maximize inspiration in the moment." - "When two idea-DJ's"grab the pen, the energy drenches the pages. In the bizlit genre, they tick all the right boxes: put s new spin on the diagrams, draw 2x2 matrices and give eyebrow-raising examples." - Form Magazine Norway "Not invented here is spot on! It illustrates exactly what today's companies and leaders need to do: to look outside and learn from others. This book provides great examples and practical tips to get started." - Stan Steverink - Director Leadership Development, Hay Group Benelux "Why read this book? Because Ramon and Marc succeed in presenting cross-industry innovation - a truly complex matter - in such an appetizing way: read and eat these pages like a cook book, with lots of inspiring recipes! Challenge your daily business menu: review the classical ingredients of your industry and remix them!" - Natacha Dagneaud - CEO Seissmo Market Research "If you look only within your industry for best practices, youll find only what your competitors are already doing. To do better than competitors, you have to look beyond. In "Not Invented Here" Ramon and Marc masterfully unpack the process of borrowing and adapting ideas from outside your industry. A must read for innovation seeking managers."- Niraj Dawar - author of TILT: Shifting Your Strategy from Products to Customers, Professor of Marketing at Ivey Business School, Canada.

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