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Not Everyone Gets a Trophy


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Table of Contents

PREFACE ix CHAPTER ONE Meet the Millennial Generation: The Most High-Maintenance Workforce in the History of the World . . . and Likely to Be the Most High Performing 1 CHAPTER TWO Get Them on Board Fast with the Right Messages 17 CHAPTER THREE Get Them Up-to-Speed Quickly, and Turn Them into Knowledge Workers 43 CHAPTER FOUR Practice In Loco Parentis Management 57 CHAPTER FIVE Give Them the Gift of Context 77 CHAPTER SIX Help Them to Care About Great Customer Service 93 CHAPTER SEVEN Teach Them How to Manage Themselves 105 CHAPTER EIGHT Teach Them How to Be Managed by You 127 CHAPTER NINE Retain the Best of Them, One Day at a Time 151 CHAPTER TEN Build the Next Generation of Leaders 169 ACKNOWLEDGMENTS 175 INDEX 179

About the Author

BRUCE TULGAN is internationally recognized as the leading expert on young people in the workplace. He is an advisor to business leaders and the author of numerous books, including the classic Managing Generation X and the bestseller It's Okay to Be the Boss. Since founding the management training firm RainmakerThinking, Inc., he has been a sought-after keynote speaker and seminar leader. Tulgan's work has been the subject of thousands of news stories, and he has written for dozens of publications, including the New York Times, USA Today, Human Resources Magazine, and the Harvard Business Review. He also holds a sixth degree black belt in karate and is married to Debby Applegate, winner of the 2007 Pulitzer Prize for Biography.

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