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No Rules Rules
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About the Author

Reed Hastings is an entrepreneur who has revolutionized entertainment since cofounding Netflix in 1997, serving as its chairman and CEO since 1999. His first company, Pure Software, was launched in 1991 and was acquired just before Netflix launched. Hastings served on the California State Board of Education from 2000 to 2004 and is an active educational philanthropist. He has sat on the board of several educational organizations including Dreambox Learning, the KIPP Foundation, and the Pahara Institute. He received a BA from Bowdoin College in 1983 and an MSCS in artificial intelligence from Stanford University in 1988. Between Bowdoin and Stanford, Reed served in the Peace Corps as a volunteer teacher in southern Africa. Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business and a professor at INSEAD, one of the world's leading international business schools. Her work has appeared in Harvard Business Review, The New York Times, and Forbes.com. In 2019, Meyer was selected by the Thinkers50 as one of the fifty most influential business thinkers in the world. She received an MBA from INSEAD in 2004, and she currently lives in Paris, France. In 1994 and 1995 Meyer also served in the Peace Corps as a volunteer teacher in southern Africa. Visit erinmeyer.com for more information.

Reviews

"Given the current hostility to the technology sector, the rejection of established H.R. wisdom and intensity of the organizational upheaval promoted by No Rules Rules may generate controversy. Mr. Hastings could have remained under the radar during the Silicon Valley's cultural maelstrom. Instead, he has entered the fray with an important contribution that provides the beginnings of a road map for the sector to regain trust. . . No Rules Rules demonstrates that it is not only possible to pursue both freedom and responsibility at the same time, but that for Silicon Valley and the rest of us to thrive together, it is essential." --The New York Times

"Hastings, CEO and cofounder of Netflix, and Meyer, a business professor at INSEAD, team up to explore the organizational cultures, successes, and lessons learned within Netflix. . . taking turns throughout the book to explain a situation or practice. This format feels conversational, and makes the book very easy to follow. . . Informative, thought provoking, and down-to-earth." --Booklist In alternating sections with Meyer, who provides elaboration based on more than 200 Netflix interviews, Hastings details the making of the Netflix way, from hiring the best creative talent at high pay to increasing candor through frequent feedback and gradually removing controls that stifle innovation. . . Fascinating story of a counterintuitive approach that apparently works. --Kirkus Reviews A fascinating analysis of Netflix. . . Highly recommended for leaders eager to build innovative, fast, and flexible teams. --Library Journal, starred review Aspiring tech moguls should flock to Hastings and Meyer's energetic and fascinating account. --Publishers Weekly "I had the privilege of learning from Reed personally and studying the Netflix culture. The insights in this book are invaluable to anyone trying to create and sustain organizational culture." --Satya Nadella, CEO of Microsoft

"As the information age shrinks product cycles and compresses time frames, the most important business question of our era is, How do we keep innovating? In this breakthrough book, Reed Hastings and Erin Meyer provide the answer. They lay out a proven, systematic methodology for building, maintaining, and enhancing a highly innovative global culture. It is an amazing piece of work. Bravo!"--Ben Horowitz, cofounder of Andreessen Horowitz "Reed Hastings learned early what it takes to build an enduring great company. Here in No Rules Rules, he and Erin Meyer teach the culture that propelled Netflix into one of the most distinctive and impactful companies on the planet. Packed with vivid specifics, they illustrate how Hastings melded a spicy concoction into a framework of freedom and responsibility. Well-written and fast-paced, timeless and timely, inspired and practical, smart and wise--read it and learn the Netflix secret sauce from the master himself!"--Jim Collins, author of Good to Great, co-author of Built to Last and Beyond Entrepreneurship "Forget reinventing television; Reed Hastings' real achievement is reinventing corporate culture, and in No Rules Rules, Reed reveals all the tactics and processes that he's used to make Netflix one of the 21st century's most innovative companies. Clear, compelling, fascinating, and (for a book about Netflix), appropriately binge-worthy, No Rules Rules is the book I wish I had read when I was starting out, and it's the book I'll be giving to every CEO I work with. It's simply a must-have for any business leader."--Marc Randolph, Netflix co-founder and author of That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea "Netflix's unique culture of freedom and responsibility and its flexibility to adapt are fueling its remarkable rise around the world. In No Rules Rules, Reed Hastings and Erin Meyer reveal the fascinating story of Netflix success, while providing actionable lessons for leaders on how to attract top talent and unleash their creative energies to drive excellence."--Susan E. Rice, former U.S. national security adviser and permanent representative to the United Nations

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