About the Author

Roger L. Martin is Professor of Strategic Management, Emeritus, at the University of Toronto's Rotman School of Management, where he also served as Dean (19982013). In 2017 Thinkers50 named him the world's number one management thinker. He has published twelve books, including When More Is Not Better and Playing to Win (with A.G. Lafley). Martin is a trusted strategy adviser to the CEOs of many global companies. A Canadian from Wallenstein, Ontario, he holds a BA from Harvard College and an MBA from Harvard Business School.

Connect with Roger L. Martin at:
rogerlmartin.com
twitter.com/RogerLMartin

Reviews

Named one of The Best Leadership Books of 2022 by LeadershipNow.comNamed one of the Top 20 Leadership Books of 2022 by The Next Big Idea Club"This is a concise management handbook from someone who has spent a career analysing business strategies." — Financial TimesNamed one of the "12 Hot Nonfiction Books to Read This Summer" by Adam Grant, Wharton Professor and bestselling author"Martin offers succinct examples of how challenging the received wisdom and taking a different approach might be worthwhile than continually trying the same thing and failing to see the results they expect." — Forbes"…no matter what kind of business, or what size company, you are in, there will be something of interest and actionable insight here for you." — Porchlight BooksAdvance Praise for A New Way to Think:"Please, please do not 'read' A New Way to Think. Ingest it, immerse yourself in it—head and, especially, heart. It is spot-on and, if applied assiduously, I guarantee it will change your life, the lives of those you work with, and the community in which you work." — Tom Peters, management guru; bestselling author, In Search of Excellence"Roger Martin has an undeniable gift for simplifying the complex and nuanced scenarios of management and strategy down to the main thing. A framework for thinking through the most common problems with a new lens." — Julia Hartz, cofounder and CEO, Eventbrite"Like a day with a great mentor, this book burns through trendy management pablum to give readers the hidden truths and timeless questions their organization really needs to reach its potential. An essential how-to guide." — Zachary First, Executive Director, Drucker Institute"Rather than replacing traditional models with better models, I favor Roger Martin's underlying proposition in this book, which is to replace traditional ways of thinking with new ways of thinking. New ways of thinking must shift from centering around the organization to centering around human value." — Zhang Ruimin, founder and Chairman, Emeritus, Board of Directors, Haier Group"Waze for executive leadership. Through succinct and entertaining vignettes, Roger Martin helps you navigate the terrain, make the right choices, and avoid falling victim to common mistakes. An important read for anyone leading an organization!" — Stephanie Cohen, Global Cohead, Consumer and Wealth Management, Goldman Sachs"In order to stay nimble and competitive, you need to challenge your most basic assumptions on the best way to do business. No one does this more insightfully than Roger Martin. Read A New Way to Think to help you survive and thrive as a leader." — Alex Osterwalder, cofounder, Strategyzer; bestselling coauthor, Business Model Generation"In A New Way to Think, Roger Martin unpacks why so many cherished frameworks in business aren't working and gives us smarter alternatives." — Drew Houston, CEO, Dropbox