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The New Pioneers


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Table of Contents

Foreword (Klaus Schwab) Introduction. PART I New Times ? New Needs. CHAPTER 1 Outer globalization. A business world of disorder ? the new business paradigm. The great globalization race ? how nations compete. Five planets wanted ? environmental imbalances and growth principle. More wealth and more inequality ? economic imbalances and growth principle. The silent killers ? social imbalances and growth principle. CHAPTER 2 Inner globalization. Generation MeWe ? conscious labour markets. The Global Brain ? hybrid markets. Collaborative problem solvers ? collective intelligence markets. Civil power brokers ? activism markets. Conscious buycotters ? ethical consumption markets. PART II New Needs ? New Solutions. CHAPTER 3 The routes to sustainable business success. The new faces of capitalism ? blurring sector borders and the fourth sector. The value of social entrepreneurship ? three dimensions of the new business paradigm. Responsible business 2.0 ? from CSR to CSI and the four enabling Cs. A business force for good ? the power of partnerships and converging fields. CHAPTER 4 Visions for the future. An evolutionary revolution ? in the midst of a paradigm shift. Utopias and pessimism ? about hope and fear. Everyone has a role to play ? and the power of YOU! References. Further reading. Acknowledgements. About the author. Index.

About the Author

Tania Ellis is a Danish-British prize-winning writer, speaker and business innovator, who specialises in social business trends. With over 20 years of work experience from the business sector, 12 of the years in various management positions, and an Executive MBA from Henley Management College in London, she has extensive theoretical and practical experience in bridging people?s needs with business needs. In 2003 Tania Ellis formed communications and consulting company Inspiratorium, where she gives advice and inspiration on social business trends to a wide range of national and international private, public and civil organisations. As one of Scandinavia?s leading social business experts, Tania Ellis often features in the media as a trendspotter and opinion leader, and is a popular speaker and inspirator at events and projects that aim to create both social and economic value.


explains the keyprinciples of sustainable business and provides insight into thenew rules that are changing the businessworld . (, March 2011). 'Ellis asserts a new prevailingview that there is more to life than profit, and that business isincreasingly reflecting this-overall an interesting and inspiringread'. (Green World, November 2011)

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