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Networking Is Dead
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About the Author

Melissa G Wilson is one of the world's leading experts on the development of online networks as a means of accelerating brand growth, sales, and innovation inside and outside of organizations. She is also one of the top 10 LinkedIn strategists and trainers. For more than a decade, Wilson and her team at Networlding have provided exceptional relationship selling, marketing, and management programs for organizations such as Motorola, AT&T, CNA, American Express, and Disney. Wilson's Networlding program has been licensed by universities such as Yale and corporate universities such as Motorola University. Wilson has also been a guest on both radio and television including the TODAY show, CNN, WGN, CNBC and FOX. One of her books was featured on The Oprah Winfrey Show. She has also won a Consummate Speaker of the Year Award. Wilson's passion is helping young professionals get better starts in their lives. To this end she created a special initiative, Leadership 12-29. Larry Mohl is the Chief Innovation Officer and a founding partner of Performance Inspired, Inc., a research-based learning and consultancy firm specializing in assisting organizations to increase workplace and marketplace performance by activating the proven "Drivers of Inspiration." Mohl is a nationally recognized thought leader, author, speaker, chief learning officer for Fortune 100 companies, and entrepreneur. As Chief Learning Officer for the Personal Communications Sector of Motorola Inc., The American Express Company, and Children's Healthcare of Atlanta, Mohl has pioneered innovative approaches to leadership development, knowledge communities, and integrated talent management. As a senior human resource leader and well-known change architect, Mohl's contributions have included development of talent strategies and implementation of company-wide programs that have led to measurable increases in employee engagement, retention, leadership supply, and organization capability.

Reviews

Wilson (founder of Networlding) and Mohl (chief innovation officer at Performance Inspired Inc.) take a moderately successful storytelling approach to teach readers about social networking. "Meredith" and "Lance," who work in social media marketing and accounting, both want to build a better network. "Dan," a specialist, offers a new take on networking. Not limiting himself to why and what, Dan shows that it is the how of networking that's important: making those introductions, creating those relationships, and showing "who you are over what you do for a living." Despite the useful new ideas, Wilson and Mohl's lessons are not radical. The narrative progresses from showing us the steps necessary to forge meaningful relationships to encouraging the reader to keep this process alive, review the lessons, and inspire others. Though the book provides an extra dimension and offers lessons that are often simple and strong, it lacks the informative punch that a more fully developed and straightforward book would have accomplished. (Nov.) (c) Copyright PWxyz, LLC. All rights reserved.

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