/ Lead title Every girl's essential handbag guide to the full range of no-surgery treatments on offer from the cosmetic doctor on TV's 10 Years Younger, Dr Patrick Bowler. / This book is the only comprehensive and accessible guide to cosmetic surgery that doesn't involve going 'under the knife'. / In his own practice, Dr Patrick Bowler has experienced a higher growth in interest in non-surgical treatments than in cosmetic surgery. In the US, Botox sales increased by 1000% over the period 2003-2004. / A third series of '10 Years Younger' will transmit in spring 2006. / Dr Patrick Bowler will be one of the main featured experts on a 10-part UKTV Style series called 'Who'll Age The Worst?'. Screened in Spring 2006, the series targets people in their early 20s and examines how our lifestyles affect the way we age. / Main target market is 25-40 year olds, read Heat, Marie Claire and Sunday Times Style. This market is interested in beauty products and staying young, but scared of having actual surgery and the financial cost of it. / Secondary markets: Saga market 50/60 year olds. Also men (particularly gay men). / BUPA estimates that 50,000 Brits had Botox in 2003, while another 30,000 opted for dermal fillers -- injections to plump lips and fill out wrinkles and scars. / In July 2005, a survey of 1,000 UK women by the magazine Grazia found that 39% wanted Botox and 37% favoured skin resurfacing. / Competition: 10 Years Younger by Nicki Hamilton (TCM 44,000) The Lowdown on Facelifts & other Wrinkle Remedies by Wendy Lewis
Dr. Patrick Bowler developed an interest in Dermatology and since 1998 has been in full time private practice, specialising in cosmetic medicine and skin problems.Dr Bowler is frequently quoted on skin and cosmetic problems in the national papers and magazines and regularly appears on national TV including CNN, BBC Breakfast , LK Today and This Morning. He is one of five experts featured in the hit Channel 4 series 10 Years Younger, with plans for the next series to be broadcast in 2006.