Sam Trattle's mission is to help more people learn to LOVE negotiating by changing how we approach it - seeking what's fair and reasonable (not by winning or losing).Prior to starting Other Side, Sam enjoyed a corporate marketing career, specialising in sponsorships, for close to two decades across Australia and the UK. She held senior leadership roles for brands including Telstra and PricewaterhouseCoopers and has negotiated and leveraging over $500M worth of deals. As a result, she's one of the most skilled commercial negotiators in Australia.Sam's negotiator style is strategic, inclusive, and pragmatic. She likes to challenge the status quo through curiosity, listening with intent and being a straight shooter. Her thought leadership is practical and accessible so people, all around the world, can confidently negotiate their worth.