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Natural Disasters and Risk Communication


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Table of Contents

Acknowledgements Foreword Kathryn Schulz 1. Introduction Conceptualizing Risk: Media Coverage and Natural Disasters Jennette Lovejoy Part 1: Cascadia Subduction Zone: Geological Background and Predicting Preparedness in the Pacific Northwest 2. Cascadia Earthquake Science and Hazards Robert F. Butler 3. Risk Perception and Earthquake Preparedness Motivation: Predicting Responses to a Cascadia Subduction Zone Catastrophic Event Bradley Adame and Claude Miller Part 2: Confronting Risk Information: Rhetorical Framing in the Media and Stages of Crisis 4. The article that shook the public: A comparative study of "The Really Big One" and other earthquake news coverage Julie Homchick Crowe 5. A "Fast and Frugal" Approach to Risk Judgment and Decision-Making and its Implications for Natural Disaster Kai Kuang Part 3: Local and Global Case Studies: Analyzing Demographic, Attitude and Economic Factors in Natural Disasters 6. Public risk perception attitudes on flooding by different societal sectors: An investigation based on the August 2016 flood in Louisiana Do Kyun Kim and Phillip Madison 7. Economic Evaluation of Multi-Hazard Risk Information in Japan: Implication for Earthquake Risk Communication Hiroaki Matsuura and Keiichi Sato Part 4: Community, Organizing, and Resilience: Pragmatic Considerations 8. Families, Companion Animals, and the CSZ Disaster: Implications for Crisis and Risk Communication Julie M. Novak and Ashleigh Day 9. What is to be Done?-A Preparedness Polemic Yianni Doulis 10. Nature, Fear, and Bewilderment: An Anthropcenic (Dis)Connect C. Vail Fletcher Epilogue Chris Goldfinger Index About the Contributors

About the Author

C. Vail Fletcher is associate professor in the Department of Communication at the University of Portland. Jennette Lovejoy is associate professor in the Department of Communication at the University of Portland.


Fletcher and Lovejoy's Natural Disasters and Risk Communication: Implications of the Cascadia Subduction Zone Megaquake is a must-read for anyone interested in risk communication and how societies respond to natural disasters. The book focuses on moving readers beyond traditional responses such as panic or apathy and toward more productive ones such as preparedness and resilience in the face of inevitable crises. Natural disasters associated with climate change make this book especially timely and necessary. I highly recommend it. -- Luis E. Hestres, The University of Texas at San Antonio
This text provides a useful set of readings from various authors addressing the scope of risk perception, preparedness, and communication within the framework of a regional risk. Parts of the book address various geological features of natural disasters and the role education, family units, and economic factors of disasters which are often under-addressed in the communication literature. Through the incorporation of a number of unique perspectives the uses of this book and implications for scholar and practitioners of communication are obvious. This assembled collection of works fills specific gaps in the literature examining natural disasters. The book provides a contribution that is timely and ongoing. -- Patric Spence, University of Kentucky

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