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The Naked Trader


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Table of Contents

About the Author Acknowledgements Preface: Welcome to the Crazy World of Shares Introduction: Trading Shares, Eating Toast, Making Money PART I: Getting Started 1. Escaping the Rat Race 2. A Day in the Life of a Naked Trader 3. Is Trading Right for You? 4. The Trader's Toolkit 5. What You Need to Know About Shares PART II: It's All in the Mind 6. Why People Lose At Trading 7. Confirmation Bias and the Most Important Lesson PART III: Warning! Warning! 8. The Market Can See You Coming 9. Bulletin Boards PART IV: Getting Down to It 10. How Do I Find Shares Worth Looking At? 11. How to Choose Good Shares 12. How to Plan, Manage and Close Trades (Without Going Mad) 13. Trading Times of the Year 14. Winning Strategies 15. New Issues 16. Building a Portfolio Gently 17. Terrible Trading Mistakes 18. When Markets Go Down PART V: The Next Level 19. Spread Betting 20. CFDs and Other Stuff 21. Shorting 22. Market Timing: Level 2 and DMA 23. Charts and How I Use Them 24. Buybacks, AGMs and Perks 25. Your Pension PART VI: Stories and Rules for the Road 26. Traders' Tales 27. The Naked Trader Rules 28. Trading FAQs 29. Useful Information Sources 30. The Naked Trader 31. Finally... Index

About the Author

Robbie Burns has been a journalist and writer since he graduated in journalism from Harlow College in 1981. After starting life as a reporter and editor for various local newspapers, from 1988-1992 he was editor of ITV and Channel 4's teletext services. He also wrote ITV's daily teletext soap opera, 'Park Avenue', for five years. He then went on to freelance for various newspapers, including the Independent and the Sun, and also helped set up a financial news service for CNN. In 1997, he became editor for BSkyB's teletext services and set up their shares and finance service. While there he also set up various entertainment phone lines in conjunction with BSkyB, including a Buffy the Vampire Slayer phone line that made him nearly GBP250,000. He left full-time work in 2001 to trade and run his own businesses, which included a cafe in London that he later sold, doubling his money on the initial purchase. While at BSkyB, Robbie broadcast a diary of his share trades, which became hugely popular. He transferred the diary to his website,, which became one of the most-read financial websites in the UK. Between 2002 and 2005 he wrote a column for the Sunday Times, 'My DIY Pension', featuring share buys and sells made for his pension fund which he runs himself in a SIPP. He managed to double the money in his pension fund from GBP40,000 to GBP80,000 in under three years, as chronicled in these articles. By mid-2011 he had turned it into GBP250,000. Robbie now writes a weekly column for Robbie has made a tax-free gain of well over GBP1,000,000 from trading shares since 1999, making a profit every year, even during market downturns. His public trades alone - detailed on his website - have made more than GBP900,000. He is also the author of The Naked Trader's Guide to Spread Betting. He lives in a riverside apartment on the Thames with his wife, Elizabeth, and young son Christopher. His hobbies include chess, running, swimming, horse racing, and trading shares from his bedroom, erm ... naked. After all, he wouldn't be seen dead in a thong ... (you might catch him in Speedos).


Praise for previous editions of The Naked Trader: "This very readable book is chock-full of advice about techniques that work for Burns and how he picks shares."- Financial Times "The book covers an impressive amount of ground, from the basics of setting up as a trader, to the meat of strategies and psychology, and plenty of honest examples of where things have gone wrong. As an introduction to the world of shares, The Naked Trader scores highly.";- Dominic Picarda, Investors Chronicle;"The tell-it-to-you-straight style will appeal to those who fancy dabbling in the stock market but are put off by the jargon and City gent image ... designed to be easy to dip in and out of ... makes share dealing sound fun and tempting."- Daily Telegraph "The Naked Trader by Robbie Burns sounds awfully like one of those 'How anyone can make money trading shares' books that wouldn't get a mention in this column. It really does say exactly that on the cover. But hey - to ignore the fact that this promise sells books would be very naive. It's what's inside that a gift for laddish investors."- Alistair Blair, Investors Chronicle - Books of the Year "Personable, calm, witty and great company, Robbie is an inspiration ... he has a knack for spotting undervalued or overbought companies and for picking just the right moment to trade them."- CNN "Burns is really good for trading advice; incredibly amusing to read, you might read it in an evening."- Citywire Readers' dozen "The Naked Trader is a huge hit because it makes novice investors money."- Clem Chambers, ADVFN "[H]e is the Elvis of financial gurus. He has everything including the brains, the method, the track record ... His 'cheekie chappy' persona and bright personality spring out of his work and his prose simply flows off the page. Everything about this book is a winner."- Zak Mir, Spreadbet Magazine "A must read for all aspiring millionaires...The relaxed way to make a fortune!"- David Schwartz, market expert "Robbie is his own man and his book will show you that it is possible to build a substantial portfolio using common-sense techniques."- George Hallmey, Click Events

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