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1 The Creative Mythology 1 2 The Eureka Myth 17 3 The Breed Myth 33 4 The Originality Myth 49 5 The Expert Myth 67 6 The Incentive Myth 87 7 The Lone Creator Myth 105 8 The Brainstorming Myth 125 9 The Cohesive Myth 141 10 The Constraints Myth 159 11 The Mousetrap Myth 177 Notes 195 Acknowledgments 203 About the Author 205 Index 207
David Burkus is the founder and editor of LDRLB , an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for 99U and The Creativity Post . He lives outside Tulsa, Oklahoma, with his wife and son. For more information, please visit www.davidburkus.com or on Twitter via @davidburkus.
"This is an engaging book that makes its case in good, clear language" (The Financial Times, October 2013.)