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IntroductionPart I: Mycelia - The FoundationIntroduction Chapter 1: Why Mushrooms? Chapter 2: Basic Mushroom Info/BiologyPart II: The Stem - Growing Mushrooms Chapter 3: Growing Shrooms 101 Chapter 4: Companion Planting Chapter 5; Sustainable MethodsPart III: The Fruit of Your Labor Chapter 6: For Hobby Chapter 7: As Supplemental Income Chapter 8: As a Niche Business Chapter 9: Marketing Chapter 10: A Myriad of BenefitsPart IV: The Spores Chapter 11: Sharing Knowledge Chapter 12: ConclusionResources
Print review campaign: Mother Earth News, Urban Farm, Hobby Farm, Permaculture ActivistReview in Fungi Magazine, the mycological journal with largest circulation in N AmericaGeneral ebook marketing plans: Ebook will be available at the same time as print publication to maximize sales. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed. Publisher and author will be promoting both the ebook and the paperback book through social media. Excerpts in: Mother Earth News, Fungi Magazine, Modern Farmer.Promotion through social media including authors' and New Society Publishers' Facebook, Twitter, websites and blogs, as well as on fungi forums and blogs Galley available on Edelweiss
David Sewak has worked in the conservation field for nearly two decades. Together with Kristin Sewak, he is previous co-owner of Berglorbeer Farma, which specialized in edible mushrooms, heirloom vegetables, native landscape plants and sustainable landscape design. David and Kristin speak on mushroom gathering and indoor and outdoor cultivation techniques at regional and national green living events. David holds a degree in History and Philosophy, and serves on the boards of Somerset Conservation District, Stonycreek-Conemaugh River Improvement Project, and Natural Biodiversity. Kristin Sewak is the founder of Natural Biodiversity, a nonprofit organization dedicated to restoring biodiversity within landscapes and involving people in environmental solutions. Together with David Sewak, she is owned Berglorbeer Farma, which specialized in edible mushrooms, heirloom vegetables, native landscape plants and sustainable landscape design. Kristin and David speak on mushroom gathering and indoor and outdoor cultivation techniques at regional and national green living events. Kristin holds a degree in ecology, has graduated from the community leadership initiative of Greater Johnstown/Cambria County Chamber of Commerce, and is a certified Habitat Stewards Host with the National Wildlife Federation.
Mycelial Mayhem is a comprehensive and personal tome on the production, business, promotion, and problem solving for the independent mushroom grower. Although my interests lean toward "mushroom art" more than mushroom production, I am looking forward to having my own copy for its valuable resources. ---Taylor Lockwood This lively, companionable book demystifies mushrooms for those of us seeking clear explanations and checklists combined with infectious enthusiasm and some stunning photos, to nudge us towards starting out cultivating, wild collecting and marketing this diverse class of crops, which can complement our other gardening and farming ventures. ---Pam Dawling, author, Sustainable Market Farming Usually I'm out in the woods looking for wild mushrooms, not cultivating them, but after reading Mycelial Mayhem's approachable primer to this age-old art I'm ready to invite the mysterious and captivating kingdom of fungi right into my own home. -- Langdon Cook, author, The Mushroom Hunters This is the book that I will recommend for all beginning mushroom growers. Whether you want to grow mushrooms just for your own use or are considering them as a business, you will find this is a practical, down to earth, and enjoyable book to read. It covers everything the beginner needs to know including the basics of mushroom biology, how to grow, wild collecting, incorporating mushrooms into your landscape, cooking, and how start a mushroom business. The niche business and supplement income section is excellent and appropriate for someone considering any kind of small-scale agricultural business. ---Jeanine Davis, PhD., Associate Professor and Extension Specialist North Carolina State University, and lead author, Growing and Marketing Ginseng, Goldenseal and Other Woodland Medicinals Mycelial Mayhem draws us into the wild, weird, and wonderful world of the fungal kingdom with irresistible wit and wisdom. Emphasizing culinary glory, responsible foraging, nutritional and health benefits, the role of fungi in healthy ecosystems, and the barely explored possibilities of profitable business, this charming and very well-informed book is both welcome and indispensable for the beginning cultivator or curious cook. ---Peter Bane, author, The Permaculture Handbook