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Home » Books » Business » Marketing » Advertising

My Life in Advertising and Scientific Advertising

By Claude C. Hopkins

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Format: Paperback / softback, 336 pages
Published In: United States, 01 January 1966
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

EAN: 9780844231013
ISBN: 0844231010
Publisher: NTC Publishing Group,U.S.
Dimensions: 22.89 x 15.01 x 2.54 centimetres (0.54 kg)
Age Range: 15+ years
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