Lilian Moore (1909-2004) was a poet and an editor who helped
make children's books more affordable. She became the first editor
of Scholastic's Arrow Book Club and Lucky Book Club after
suggesting in 1957, while already working at Scholastic, that the
company offer low-cost paperback editions of its books through the
mail. She was also a prolific author of children's books, including
Old Rosie, The Horse Nobody Understood, and the Little
Garth Williams (1912-1996) was known for his realistic yet highly expressive animal characters. He brought to life some of the best-loved children's books of the twentieth century, including Laura Ingalls Wilder's Little House series and E. B. White's Charlotte's Web and Stuart Little. Williams illustrated many timeless Golden Books, including Baby Farm Animals, Mister Dog, and The Friendly Book.