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Multivariate Data Analysis
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Table of Contents

Chapter 1 Overview of Multivariate Methods Section 1: Preparing for Multivariate Analysis Chapter 2: Examining Your Data Section 2: Interdependence Techniques Chapter 3: Exploratory Factor Analysis Chapter 4: Cluster Analysis Section 3: Dependence Techniques Chapter 5: Multiple Regression Chapter 6: MANOVA: Extending ANOVA Chapter 7: Discriminant Analysis Chapter 8: Logistic Regression: Regression with a Binary Dependent Variable Section 4: Moving Beyond the Basic Techniques Chapter 9: Structural Equation Modeling: An Introduction Chapter 10: Confirmatory Factor Analysis Chapter 11: Testing Structural Equation Models Chapter 12: Advanced Topics in SEM Chapter 13: Partial Least Squares Modeling (PLS-SEM) In addition to the chapters in the print book, e-copies of all other chapters in the previous editions are available to download on the companion website, including canonical correlation, conjoint analysis, multidimensional scaling, and correspondence analysis.

About the Author

Joseph F. Hair, Jr. is Cleverdon Chair of Business at University of South Alabama, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director of the Entrepreneurship Institute at the E.J. Ourso College of Business, Louisiana State University. He was a United States Steel Foundation Fellow at the University of Florida, Gainesville, where he earned his Ph.D. in Marketing. He has authored over 40 books and has published numerous articles in professional journals. He is a Distinguished Fellow of the Academy of Marketing Sciences, the Society for Marketing Advances, and the Southwestern Marketing Association. Dr. Black is a Professor Emeritus in the Department of Marketing, at the E. J. Ourso College of Business, Louisiana State University (LSU). He received his MBA in 1976 and Ph.D. in 1980, both from the University of Texas at Austin. He held positions at the University of Arizona from 1980 to 1985, and has been at LSU since 1985. He has published numerous articles in professional journals, along with a number of chapters in scholarly books. He is a member of the Editorial Review Board for the Journal of Business Research. Dr. Anderson is the Royal H. Gibson Sr. Professor of Business Administration and former Head of the Department of Marketing at Drexel University. He earned his Ph.D. from the University of Florida, and his MBA. and BA degrees from Michigan State University. He is author or co-author of 18 textbooks. His research has been widely published in the major professional journals in his field. Dr. Anderson has been selected twice by Drexel's LeBow College of Business students to receive the Faculty Appreciation Award, and he isa distinguished fellow in the Center for Teaching Excellence. He serves on the editorial boards of five academic journals and on the Faculty Advisory Board of the Fisher Institute for Professional Selling. Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science's Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Babin's research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialities involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.

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