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'Translation is always a shift,not between two languages but between two cultures. A translator must take into account rules that are not strictly linguistic but, broadly speaking, cultural.' Umberto Eco is of the world's most brilliant and entertaining writers on literature and language. In this accessible and dazzling study, he turns his eye on the subject of translations and the problems the differences between cultures can cause. The book is full of little gems about mistranslations and misunderstandings.For example when you put 'Studies in the logic of Charles Sanders Peirce' through an internet translation machine, it becomes 'Studies in the logic of the Charles of sandpaper grinding machines Peirce'. In Italian 'ratto' has no connotation of 'contemptible person' but denotes speed ('you dirty rat' could take on a whole new meaning!) What could be a weighty subject is never dull, fired by Eco's immense wit and erudition, providing an entertaining read that illuminates the process of negotation that all translators must make.
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Perfect for anyone interested in language and literature, from the world famous author of The Name of the Rose 'For the lay person there are fascinating issues...If translation can be funny, it is because the subject is, in essence all about mistranslation and the terrible knots we get into when travelling between languages...an entertaining, fluid tour around the problems that arise from the awkward fit between the world's languages' Alain de Botton, The Times 'Reading Eco's fascinating study of the machinery that brings literatures across languages is an instructive addition to the pleasure of reading them' AC Grayling, Financial Times 'Umberto Eco is an eclectic and brilliant writer and if anyone can make a book with a subtitle 'Translation as Negotiation' interesting, then he can...a vibrant and strenuous treatment of a fascinating subject' Joanna Kavenna, Observer

About the Author

Umberto Eco is Professor of Semiotics at the University of Bologna and one of the world's most famous -- and admired -- writers. His is the author of the novels In the Name of the Rose, Foucault's Pendulum, Baudolino and The Island of the Day Before.

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