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The Motivation Trap


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About the Author

John Hittler is the cofounder of Evoking Genius, a transformational business-coaching firm based in San Jose, California. Father of seven, happily married, competitive athlete, and dedicated volunteer in the field of domestic violence, John spends his free time dancing Tango with his wife, cooking for his friends and family, and traveling to places he has not yet visited. John can be reached at


"Pick up this science-based book to understand why carrot-and-stick motivation simply doesn't work."
--Gene Hammett, 10 Leadership Books That Should Be on Your Radar Going Into 2019

"Motivation isn't a surface level fix to be gained from an inspiring speaker or an incentive--it's the result of doing deeper things right. For organizations that want to get the best out of their employees, this book holds the keys to those deeper truths."
--Daniel H. Pink, author of When and Drive

"John was a mentor of mine 15 years ago. His lessons then about leadership, and today in The Motivation Trap, will be key for any CEOs or leaders who want to grow their people and company."
--Cameron Herold, Founder COO Alliance, Author of Double Double & Meetings Suck

"I sat in a room of 50 entrepreneurs and watched with interest as John asked an audience member to stand in a red bucket. It was one of those moments when the anticipation in the room had everyone on alert. With some wizardry wave of his arms and a few direct requests, John shepherded that CEO into a moment of such acute clarity that she broke through years of not understanding exactly what motivated her in her business. Bravo, John, for putting some of your magic into a book for all of us"
--Christina Harbridge, author of Swayed and misChief executive officer of Allegory, Inc.

"As a physician, I've seen that true healing comes from within. Changing through motivation only burns us out and cannot bring actual healing. Similar to the body, an unhealthy organization requires a shift from within in order to heal and thrive. The Motivation Trap is a powerful tool for creating this internal healing within your organization."
--Kim D'Eramo, mind-body specialist and author of The MindBody Tookit

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