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Design pays off - design matters; but design also tells a story. All three aspects are combined in the corporate stories of selected, standard-setting companies. They tell a tale of something very special and personal. They report of historical moments, momentous events and extraordinary characters. In a series of portraits, case studies or demonstrations of specific details, the reader is given an exciting behind-the-scene glimpse of the creative-innovative core of companies. The new exhibition and book project of the Design Center Stuttgart and the Deutsche Werkbund Baden-Wurttemberg presents successful companies that boast special design achievements which have not only buoyed their economic success. They are also exemplary or even trail-blazing for the industry, for entrepreneurial action, for the attitude towards society and the employees: design as an expression of an individual corporate culture.
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