|Other Retailer||Price Checked Time||Their Price in NZD||Our Price|
|Amazon UK||today||43.43||$27.54||You save $15.89|
|Amazon US||4 days ago||33.14||$27.54||You save $5.60|
AcknowledgementsIntroduction1. DARPA on Your Mind2. Of Machines and Men3. Mind Games4. How to Think about the Brain5. Brain Reading6. Building Better Soldiers7. Enter the Nonlethals8. Toward an Ethics of NeurosecuritySourcesIndex
National broadcast campaign supported by an RTIR ad. When this book was first published, the author appeared on the Diane Rehm Show. A perennial hot topic, the Guardian recently interviewed him for their Science Weekly podcast and the New York Times Bloggingheads.tv broadcast a discussion of the book in 2010. A number of other videos featuring interviews with the author can be found on YouTube.Online campaign targeting news magazines including Slate and Salon; major science blogs hosted by Discover, Wired, and the Smithsonian; popular speculative fiction web sites, including io9; and military-interest blogs and web sites, including the CIA's Studies in Intelligence. National print campaign focused on author interviews and op-eds. The author was recently quoted in USA Today and the Chronicle of Higher Education.Giveaways through Library Thing and GoodreadsPromotion through Bellevue Literary Press's social media networks. We have just begun to make social marketing a priority and after transitioning our Facebook profile to a page, we now anticipate reaching 5,000 fans in 2011. The BLP Twitter following has doubled and grows daily. We also have a regular newsletter. We will use all of these tools to connect with our readers, feature BLP books and events, and conduct contest giveaways.Promotion through the author's web site (in development)Academic outreach will include the development of a teacher's guide Launch event, including a press breakfast, organized by the Center for American Progress in Washington, DCAuthor tour: Philadelphia, PA; Washington, DC; and more cities TBD as the author's lecture circuit appearances are scheduled. In 2011, the author has spoken on this topic for the UK Royal Society, the International Neuroethics Society, and for an AAAS / House Armed Services Committee briefing. Co-op availableAdvance reader copies availableMolly Mikolowski will handle publicity and consult on marketing plans for this title.
Jonathan D. Moreno has been a senior staff member for three presidential advisory commissions and has served on a number of Pentagon advisory committees. He is the author and editor of many seminal books, including Mind Wars: Brain Science and the Military in the 21st Century and The Body Politic: The Battle Over Science in America, a Kirkus Reviews Best Book of the Year. Called the "most interesting bioethicist of our time" by the American Journal of Bioethics, Moreno is currently the David and Lyn Silfen University Professor at the University of Pennsylvania and the editor-in-chief for the Center for American Progress' online magazine, Science Progress.
"There has been virtually no debate on the ethical questions raised by the brave new brain technologies... The time to speak up is before the genie is out of the bottle." --Wall Street Journal "Quietly provocative ... Moreno takes an evenhanded, thorough look at how deeply the intelligence and defense communities are involved in many of those advances and the mindfields that might lie ahead." --Cleveland Plain Dealer "Even-handed and thought-provoking. [Mind Wars] is very readable, and easily accessible to people without a background in neuroscience." --Neurophilosophy at the Guardian "An exhilarating and anxiety-provoking whirlwind tour of recent developments in neuroscience that possess defense or national security potential ... groundbreaking." --American Journal of Bioethics (AJOB) "More than a serious work of public policy, the volume is a son's quest to understand the work of his psychiatrist father, who pioneered lysergic acid diethylamide (LSD) experiments in the 1960s ... Moreno deserves credit for having the courage to go where no bioethicist has gone before. His philosophical forays into mind-brain questions are learned, and his narrative about the rise of big science and the 'garrison state' represents a provocative historical synthesis... Mind Wars is not the last word on this fascinating, frightening, and potentially transformative corner of neuroscience and neuroethics. But it is the first." --Journal of the American Medical Association (JAMA) "A fascinating and sometimes unsettling book... Any academic involvement in military research presents an ethical dilemma, and Moreno's exploration of this theme is one of the most interesting aspects of the book." --Nature "The world we encounter in Mind Wars is like the world in [Philip K.] Dick's A Scanner Darkly." --Conspiracy Times "Crisply written ... praiseworthy." --Publishers Weekly "Renowned bioethics authority Moreno travels to the nexus of brain science, engineering, and national security to explore the connections between neuroscience research and national defense agencies... Given the topic's provocative nature, this is recommended for all science and bioethics collections." --Library Journal "Raises serious social and policy questions ... deserves a wide readership." --CHOICE "This will certainly be the source book on the ways in which neurobiology may rewrite the rules of warfare, spying and intelligence collection in the twenty-first century." --ARTHUR L. CAPLAN, Director of the Center for Bioethics at the University of Pennsylvania "Few people ever think about brain research as a national security discipline. This intriguing and provocative book lays out how neurotechnologies for brain analysis, repair and enhancement can be multi-purpose and serve both good and nefarious functions." --ALAN I. LESHNER, Ph.D., American Association for the Advancement of Science (AAAS) CEO and Science Executive Publisher "Fascinating, clear-headed, optimistic, and lucidly written, Mind Wars makes a compelling yet nuanced case for scientific progress in the area of neurology enhancement and for the transparent collaboration of the academy and the military." --SALLY SATEL, M.D., author of PC, M.D.: How Political Correctness Is Corrupting Medicine and Resident Scholar at American Enterprise Institute