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Milady's Standard
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Now in its' ninth edition, Milady's Standard Textbook for Professional Estheticians has been thoroughly revised to include the most up-to-date information available today. This updated text contains all the essential information needed to ensure greater success for students taking the state board examinations. For the first time, this text is presented in full-color, incorporating a brand new, user-friendly four-color design that will help students learn the common links between the concepts and principles of skin care. Over 500 new full-color photographs and illustrations support the text content and include new step-by-step photographs for many of the procedures presented. All new photos have been incorporated in the chapter on skin disorders and diseases, special esthetic procedures, client consultation and skin analysis, and color theory and cosmetic techniques. A running glossary in each chapter helps the student become familiar with the language of skin care, and procedural notes and safety tips help to reinforce concepts. Expanded discussion on safety and sanitation topics reflects changes made in OSHA rulings and decontamination and infection control. Added discussion on advanced topics including AHAs, BHAs, glycolic, and microdermabrasion techniques give students exposure to those skills that will make them more marketable. Milady's Standard Fundamentals for Estheticians is the essential textbook for basic esthetics training.
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Table of Contents

PART I: Getting Started/Orientation, Skin Care: History and Opportunities, Your Professional Image.PART II: General Sciences, Sanitation and Disinfections, Anatomy and Physiology, Chemistry and Analysis, Cosmetic Chemistry, Basics of Electricity. PART III: Skin Sciences, History of the Skin, Skin Types and Conditions, Skin Disorders and Diseases. PART IV: The Principles of Basic Esthetics, The Treatment Rooms, Massage, Basic Facials and Treatments, Intermediate Skin Treatments, Machines, Basic Hair Removal Techniques, Advanced Skin Treatments; an Overview, The World of Makeup. PART V: The Business of Skin Care, The Salon/Spa Business, Selling Products and Services, Career Planning.

About the Author

Joel Gerson has been called the "Master of Skin Care Education" because he is a firm believer in education; as a teacher of skin care, facial treatments, and makeup, he has developed a number of educational audio-visual teaching aids. Mr. Gerson also travels extensively throughout the United States, Europe, and the Far East presenting educational seminars and lectures. He has served as a consultant for a number of major manufacturers working on product development for the industry, and his educational concepts have been presented at major cosmetology shows. Mr. Gerson's professional credits include: Resident makeup artist for The House of Revlon, NY, Spokesman for Lever Brothers, NY, Vice President of Education for Christine Valmy, Inc., NY, Technical Director for the International School for Estheticians and Makeup Specialists, NY. Mr. Gerson is a licensed cosmetologist and holds a teaching license for Esthetics, Scientific Facial Treatments, and Makeup from the University of the State of New York.

Reviews

PART I: Getting Started/Orientation, Skin Care: History and Opportunities, Your Professional Image. PART II: General Sciences, Sanitation and Disinfections, Anatomy and Physiology, Chemistry and Analysis, Cosmetic Chemistry, Basics of Electricity. PART III: Skin Sciences, History of the Skin, Skin Types and Conditions, Skin Disorders and Diseases. PART IV: The Principles of Basic Esthetics, The Treatment Rooms, Massage, Basic Facials and Treatments, Intermediate Skin Treatments, Machines, Basic Hair Removal Techniques, Advanced Skin Treatments; an Overview, The World of Makeup. PART V: The Business of Skin Care, The Salon/Spa Business, Selling Products and Services, Career Planning.

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