Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art. Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN'S Surfing, Los Angeles. Portrait of a City, and the best-selling All American Ads series.
"If you're a graphic design nerd, a marketing guru looking for a
coffee table book or just a lover of pop Americana, trust us, you
want this for your collection." * Huffingtonpost.com *
"...an alluring time capsule of the era, showcasing colorful capitalism in all of its self-satisfied splendor." * The Boston Globe, Boston *
"This bumper book offers the best of American print advertising from the 1950s and 1960s - and it's likely to appeal to fans of Mad Men." * Daily Telegraph, London *