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Microeconomics and Behavior
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Table of Contents

Part 1: Introduction 1. Thinking Like an Economist 2. Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities? Part 2: The Theory of Consumer Behavior 3. Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem 4. Individual and Market Demand Appendix: Additional Topics in Demand Theory 5. Applications of Rational Choice and Demand Theories 6. The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner's Curse 7. Departures from Standard Rational Choice Models (with and without Regret) Part 3: The Theory of the Firm and Market Structure 8. Production Appendix: Mathematical Extensions of Production Theory 9. Costs Appendix: Mathematical Extensions of the Theory of Costs 10. Perfect Competition 11. Monopoly 12. A Game-Theoretic Approach to Strategic Behavior 13. Oligopoly and Monopolistic Competition Part 4: Factor Markets 14. Labor Appendix: The Economics of Workplace Safety 15. Capital Appendix: A More Detailed Look at Exhaustible Resource Allocation Part 5: General Equilibrium and Welfare 16. Externalities, Property Rights, and the Coase Theorem 17. General Equilibrium and Market Efficiency 18. Government Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior

About the Author

Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

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