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(Michael Freeman's Photo School)
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From timeless, elegant portraits to gritty, graphic street shots, the possibilities of black and white are endless, enticing, and exciting. Recognising this potential within every shot, and knowing the digital-editing tools and techniques to maximize itseffect are essential steps to building up your photographic repertoire.Having first established the fundamental aesthetic choices that go into every B&W conversion, Michael Freeman goes on to review the noble tradition of black and white, detailing its numerous styles and fashions, with step-by-step instructions on how to achieve each effect, regardless of your particular software. Presented in a straightforward and easy-to-understand format, you will soon be able to both visualise exactly how you want your final image to appear, and achieve that signature look with efficient workflows and powerful conversion techniques.These skills open up new worlds of photographic opportunity everywhere you look, and encourage artistic growth just as much as they inspire you to try new styles and exciting treatments.
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About the Author

Michael Freeman, professional photographer and best-selling author, was born in England in 1945, took a Masters in Geography at Brasenose College, Oxford University, and then worked in advertising in London for six years. In 1971 he made the life-changing decision to travel up the Amazon with two secondhand cameras, and when Time-Life used many of the pictures he came back with, he embarked on a full-time photographic career. Since then, working for clients that include all the world's major magazines, most notably the Smithsonian Magazine (for which he has shot more than 40 stories over 30 years), Freeman's reputation as one of the world's leading reportage photographershas been consolidated. Of his many books, which have sold over 4 million copies worldwide, more than 60 titles are on the practice of photography. For this photographic educational work he was awarded the Prix Louis Philippe Clerc by the French Ministry of Culture. Freeman's books on photography have been translated into 27 languages.

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