Christophe Robinet, MBA, MSc - Consultant ----- The author has over 17-year experience in product management, innovation management and strategic planning in international B2B markets. He has been involved in strategic analysis, market risks analysis and business modeling. He successfully led market diversification and has been instrumental in elaborating M&A scenarii. Christophe Robinet operates as a consultant for investment funds, corporations' top management and entrepreneurs. Passionate about marketing, he designs modules for courses to be held in business schools or professional conferences. ----- M&A practitioners who accessed Christophe Robinet's original thesis recommended to share it to a wide audience(*). Their encouraging feedback plus the ARFA 's award motivated him to re-work the manuscript to issue the present book. ----- (*) refer to the quotes on the fourth cover and the foreword.