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Menswear: Business to Style
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"Menswear: Business to Style" revisits the historical beginnings of menswear to set the stage for today's diverse and exciting industry and prepare students to assume a role in the business as it continues to evolve. Drawing on his own experience in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an appreciation of the importance of menswear from both a fashion and economic standpoint. A rich array of pedagogical features includes interviews with key executives in the menswear industry, case studies that invite students to analyze typical decisions for merchandising and marketing menswear and arrive at rational conclusions, and discussion questions and practical exercises that provide students with the tools needed to develop real-life skills.Online activities and assignments help the student discover current information about designers, manufacturers, retailers, government regulations, global economy and politics and how each plays a role in the menswear industry. The features are: interviews with key industry executives in the menswear industry; online activities and assignments to help students discover current information on menswear designers, manufacturers, and retailers; case studies to challenge students to think critically about the chapter's topics; an Instructor's Guide that provides suggestions for planning the course and using the text in the classroom.
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Table of Contents

-- Menswear: The Past -- Customer Demographics -- Design -- Manufacturing -- Retailing -- Menswear and the Media -- Tailored Clothing -- Furnishings -- Formal Wear -- Sportswear -- Trends in the Men's Market -- Supporting Cast

About the Author

Michael Londrigan, Berkeley College

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