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The Medici Effect
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New or Used: $28.95
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
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About the Author

Frans Johansson is a writer and consultant living in New York City. He has worked at several intersections in his own career, including launching a startup venture called Inka.net, working as a VP of business development at a health care company and working as a strategy consultant.

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