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Meatball Sundae

How new marketing is transforming the business world (and how to thrive in it)

By Seth Godin

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Format: Paperback, 256 pages, Digital original Edition
Published In: United Kingdom, 15 January 2009
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.

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The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.

About the Author

Seth Godin is a best-selling author and was named by Forbes.com one of the top 5 web celebs in the business world. He holds an MBA from Stanford University, and has been called 'the Ultimate Entrepreneur for the Information Age' by Business Week magazine. Visit his website www.sethgodin.com

EAN: 9780749929480
ISBN: 0749929480
Publisher: Piatkus Books
Dimensions: 19.9 x 16.9 x 1.8 centimetres (0.20 kg)
Age Range: 15+ years
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