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John Joseph is the front man for the legendary punk band the Cro-Mags and the author of the self-published memoir The Evolution of a Cro-Magnon. He is an Ironman triathlete and has been strictly plant-based for thirty-three years and counting. He lives in New York City.
"Meat is for Pussies is a book for real men ... the kind who
are made of real meat!"--Morgan Spurlock, Supersize Me/ Inside
"The plant-based movement is exploding thanks to people like John Joseph, who has never worn a pair of Birkenstocks. John has long shown how there's nothing tough, manly, or rebellious about willfully participating in an animal-based, junk-food, big pharma system..."--Brian Wendel, Producer, Forks Over Knives
"Think meat makes you strong and tough? Think again! This book blows away the myths and tells it like it is. Current meat-heavy diet fads, especially the Paleo diet, are based on pure fantasy, backed by years of lies and misinformation. Want the truth? Read this book now!"--James Wilks, UFC Fighter, Winner of Ultimate Fighter US vs. UK
"John destroys the stereotype of a 'wimpy vegetarian' and shows that anyone can live a cruelty-free life."--Chef Tal Ronen, author The Conscious Cook