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Mavericks at Work


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/ Lead title An engaging and incisive look at today's top business leaders -- visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, 'Mavericks at Work' is for anyone who wants to succeed in business -- from the entry-level employee to the CEO. / An engaging and incisive look at today's top visionary business leaders - those inspiring people who are changing the way we do (and should do) business. / 'Mavericks at Work' is a more than a useful how-to book -- it is also an eye-opening what-if book. / Perfect for New Year New You and January promotions. / To be supported by extensive online promotions -- Working with US team to source great Digital Assets that will enable strong viraling and word of mouth interest eg. audio & video clips / blog links / 3rd party partnership opportunities inc. targeting main UK organizations highlighted in book for sponsorship / partnership activity. / Extensive publicity anticipated.

About the Author

William C Taylor is a cofounder and founding editor of Fast Company, which, during his tenure, won two coveted National Magazine Awards, was named Launch of the Year by Advertising Age, Startup of the Year by AdWeek, and Magazine of the Year by Advertising Age. He has been published in the Wall Street Journal, New York Times, and Harvard Business Review. He lives in Wellesley, Massachusetts. During her eight years as senior editor of Fast Company, Polly LaBarre wrote influential articles on strategy, creativity and personal success, and cohosted its signature Real Time conferences, at which executives, entrepreneurs, and innovators debated the future of business and leadership. She lives in New York City.


"A pivotal work in the tradition of 'In Search of Excellence' and 'Good to Great' and featuring many of today's most interesting corporate rising stars. These are companies that blend the revolutionary zeal of the late 1990s dotcom era with an emphasis on values in a way that has set them apart from the ethical crisis gripping American business in the first years of this century." The Economist. "Cases. Cases. Cases. We desperately need concrete, compelling, uplifting examples of new varieties of Excellence to guide us to and through the future. And you'll find them by the bushel in 'Mavericks at Work'. Bill Taylor and Polly LaBarre, a pair of brilliant raconteurs as well as analysts, more than fulfill their promise to let us be 'eyewitnesses to the future.' I didn't 'read' this book--I devoured it." Tom Peters Tom Peters is the author of 'In Search of Excellence' and one of the leading management experts in the world.

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