Table of Contents

Foreword 7
Introduction 13
1 Getting traction on evidence 21
2 The knowledge-gap myth 54
3 Avoiding and overcoming 70
misinformation
4 Engaging with helpful values and 85
beliefs to persuade
5 Connecting to communicate 119
6 Conclusions and actions 152
Notes 166
Acknowledgements 190
About the author 191
About BWB Texts 192

About the Author

Dr Jess Berentson-Shaw is a New Zealand researcher, writer and communicator with an interest in how we build public and political support for more inclusive and evidence-based policy. Her current work focuses on the role of values and beliefs in the development and implementation of inclusive public policy.

Jess was awarded a PhD in Health Psychology from Victoria University in 2003 and has worked in the UK and New Zealand applying evidence to achieving equity in a variety of settings. She reviewed maternal and perinatal deaths at the Confidential Inquiry of Maternal Health in the UK and led the research team at the New Zealand Guidelines Group for some years. Her work spans the spectrum of health, wellbeing, social care and economics policy.

In 2017 Jess published Pennies from Heaven, a book that investigates the most effective policy actions for moving families and children out of poverty. She is co-director of the not-for-profit research and policy organisation The Workshop, and a research associate at the Public Policy Institute at the University of Auckland.