Introduction ix Part One ? Story: Tell It Well 1 1. Why We Must Share 3 2. A Better Story Of You 17 3. Social Media Is Like A Cocktail Party 39 4. On With The Show 47 5. Whose Story Is It? 63 6. How To Never Run Out Of Interesting Things To Talk About 73 7. Don?t Just Tell. Perform! 85 Part Two ? Community: Wowing Your Audience 95 8. Finding Your Community 97 9. Make Your ?Story? Feel More Like Service 111 10. Friend Relationship Management 121 11. Friends In Need 133 12. Don?t Be A Social Media Snob 145 13. Take It Outside 157 Part Three ? Influence: Pulling Back The Curtain 165 14. What Is Influence? 167 15. It?s True: Size Does Matter 189 16. Solving The Underpants Problem 207 17. All Aboard the Social Train 217 References 221 About Jay Oatway 229 Index 231
Celebrated as a leading social media authority, Jay Oatway is a popular public speaker, delivering seminars and keynotes to business leaders, as well as providing expert testimonials for the media. He's recognised for his outstanding ability to drive traffic through social media. He has an influential worldwide following of more than 100,000 Twitter users.