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Marketing for Tourism and Hospitality


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Table of Contents

Chapter 1 Revisiting Traditional Approaches to the Marketing of Tourism and Hospitality Alan Fyall and Kenneth Deptula Chapter 2 The Need for Change: The Dynamics of the Global Tourism and Hospitality Industry Alan Fyall Chapter 3 Collaboration, Technology and Experiences: Drivers for Change in the Marketing of Tourism and Hospitality Alan Fyall and Kenneth Deptula Chapter 4 Collaboration Marketing: Partnerships, Networks and Relationships Alan Fyall and Kenneth Deptula Chapter 5 Technology and Marketing: Social Media and Beyond Youcheng Wang Chapter 6 Experiential Marketing: A Question of Co-Creation Isabelle Frochot Chapter 7 New Trends in Tourism and Hospitality Consumption Isabelle Frochot Chapter 8 Services Characteristics and Processes Isabelle Frochot Chapter 9 Looking Beyond Quality Isabelle Frochot Chapter 10 Delving Deep into the Experience Isabelle Frochot Chapter 11 Consumer Intelligence Searching: Emerging Tools, Methodologies, and Techniques Isabelle Frochot Chapter 12 Marketing Strategy Patrick Legoherel Chapter 13 Market Segmentation, Targeting and Positioning Patrick Legoherel Chapter 14 International Marketing Strategy Patrick Legoherel Chapter 15 Marketing Destinations Youcheng Wang Chapter 16 Innovation and New Tourism and Hospitality Products, Services and Experiences Patrick Legoherel Chapter 17 Pricing and Revenue Management Patrick Legoherel Chapter 18 Image and Branding Youcheng Wang Chapter 19 Customer Relationship Management: Loyalty and Social Networks Patrick Legoherel Chapter 20 Channels of Distribution Youcheng Wang Chapter 21 Media, Public Relations and Marketing Communications Youcheng Wang Chapter 22 The Future of Tourism and Hospitality Marketing Alan Fyall

About the Author

Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs' Director at the Rosen College of Hospitality Management, University of Central Florida, USA. Patrick Legoherel is Professor at the School of Hotel and Tourism Management (ESTHUA), University of Angers, France, where he teaches tourist behaviour, marketing strategy, pricing and revenue management in hospitality and tourism, international marketing. Isabelle Frochot is a senior lecturer at the University of Savoie, France, where she teaches tourist behaviour, experiential tourism, branding and international tourism. Youcheng Wang is William C. Peeper Preeminent Professor in Destination Marketing and Dean of the Rosen College of Hospitality Management, University of Central Florida, USA.

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