Australasia's Biggest Online Store

We won't be beaten by anyone. Guaranteed

Marketing for Dummies, 4th Edition


Product Description
Product Details

Table of Contents

Introduction 1 Part I: Getting Started with Marketing 5 Chapter 1: Optimizing Your Marketing Program 7 Chapter 2: Strengthening Your Marketing Strategy 23 Chapter 3: Writing a Marketing Plan 39 Part II: Leveraging Your Marketing Skills 63 Chapter 4: Researching Your Customers, Competitors, and Industry 65 Chapter 5: Engaging Your Marketing Imagination 85 Chapter 6: Pumping Up Your Marketing Communications 105 Part III: Advertising for Fun and Profit 123 Chapter 7: Perfecting Your Printed Materials 125 Chapter 8: Signing On to Outdoor Advertising 147 Chapter 9: Broadcasting Your Message 167 Part IV: Finding Powerful Alternatives to Advertising 183 Chapter 10: Maximizing Your Web Marketing 185 Chapter 11: Making a Positive Impression in Low-Cost Ways 209 Chapter 12: Leveraging Face-to-Face Marketing Opportunities 225 Chapter 13: Going Direct with Your Marketing 239 Part V: Selling Great Products to Anyone, Anytime, Anywhere 261 Chapter 14: Making Your Brand Stand Out 263 Chapter 15: Finding the Right Pricing Approach 283 Chapter 16: Distributing Your Product Where Your Customers Are 303 Chapter 17: Succeeding in Sales and Service 319 Part VI: The Part of Tens 339 Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them) 341 Chapter 19: Ten Tips for Boosting Web Sales 347 Index 351

About the Author

Alexander Hiam has led creative retreats for top consumerand industrial firms to facilitate innovative thinking aboutstrategic plans, branding, naming, and product ideas. He is theauthor of Marketing Kit For Dummies and BusinessInnovation For Dummies.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Marketing » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Marketing for Dummies, 4th Edition on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top