Name: Marketing for CEOs: Death or Glory in the Digital Age
Brand: Marketing for Ceos
SKU: 101256444
Price: 52.06 NZD
Availability: InStock

About the Author

A former British Army captain with the Royal Engineers, Ben Legg led the military engineering organization that relieved the Siege of Sarajevo in 1995 and was also stationed in Germany, Canada, Cyprus, Northern Ireland and Poland. After leaving military service he joined McKinsey & Co., then Coca-Cola, where he rose to lead more than 12,000 people in the company's India operation. He then went on to become COO of Google Europe-defining revenue strategy for all advertising products, leading global initiatives to test and scale new revenue opportunities, and doubling revenue in three years. Since 2011, he's been CEO of Adknowledge, a digital marketing company that is redefining video, social media, mobile advertising and Big Data. An obsessive and seemingly effortless distance runner, Ben lives in New York.

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