Fishpond Gift Vouchers - Let them choose!

Shop over a million Toys in our Huge New Range

Marketing Research
By

Rating
New or Used: 3 copies from $160.46
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Product Details

Table of Contents

Part 1: Introduction to the research process 1. The role of marketing research and the research process Part 2: Defining the problem 2. Problem definition and the research process Part 3: Planning the research design 3. Qualitative research 4. Secondary research with big data 5. Survey research 6. Observation 7. Experimental research and test marketing 8. Measurement 9. Questionnaire design Part 4: Planning the sample 10. Sampling: Sample design and sample size Part 5: Collecting the data 11. Editing and coding: Transforming raw data into information Part 6: Analysing the data 12. Univariate statistical analysis: A recap of inferential statistics 13. Bivariate statistical analysis: Tests of differences 14. Bivariate statistical analysis: Tests of association 15. Multivariate statistical analysis Part 7: Formulating conclusions and writing the final report 16. Communicating research results: Research report, oral presentation, and research follow-up

Look for similar items by category
Home » Books » Business » Sales » General
Home » Books » Business » Marketing » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Marketing Research: Asia-Pacific Edition on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top