Part 1 Snapshot of Marketing Concepts What is marketing? Step by step diagrammatic representation of marketing activities Step I. Current situation analysis Step II. STP: Segmentation, targeting and positioning Step III. Marketing mix Step IV. Implementation and control Part 2 A Snapshot of Marketing in Real Life ASCA: Better buying power for schools Current situation analysis Segmentation, targeting and positioning Marketing mix Implementation and control Future decisions to be made Part 3 Applying the Core Marketing Concepts Case study 1: Kingsgrove Sports Centre Case study 2: PVA-The Partners of Veterans Association of Australia Inc. Case study 3: The Grand Hotel

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