Fishpond Gift Vouchers - Let them choose!

We won't be beaten by anyone. Guaranteed

Market Analysis
By

Rating
Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information. Translated into Chinese!
Product Details

Table of Contents

Contents Foreword Part I: Introduction to Assessing Business Opportunities Assessing Business Opportunities: An Overview Strategic Management and Planning Part II: External Analysis Market Demand Analysis Competitive Analysis Part III: Financial Analysis Revenue and Cost Analysis Profitability Analysis Part IV: Internal Analysis Feasibility Analysis--Summary and Action Plan Appendix Section I: Opportunity Analysis--Travel Trailer Park Section II: Opportunity Analysis--Rollco Packing Company Section III: Opportunity Analysis--Urethane Impellers Index

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » General
Home » Books » Business » Management » Strategy
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Market Analysis: Assessing Your Business Opportunities on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top