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Jason Weaver (Madison, WI) is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator. In 2002, years before the launch of Facebook and Twitter, he discovered the power of working collaboratively through social networks to help execute engagement-marketing campaigns within online communities. His invention, Shoutlet, is now a leading social media marketing platform that is used by global brands, small businesses, and marketing agencies to build, engage, and measure their social media communication. As a social media thought leader, Jason has provided strategic expertise on social media strategy to companies including Disney, eBay, and SC Johnson. He is a much sought after writer and speaker for organizations such as the American Marketing Association, Public Relations Society of America, and American Advertising Federation.