SmartSellTM - The New Way to Sell Online

New Zealand's Lowest Prices. Guaranteed

Managerial Economics


Product Description
Product Details

Table of Contents

SECTION I: PROBLEM SOLVING AND DECISION MAKING. 1. Introduction: What This Book is About. 2. The One Lesson of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. SECTION II: PRICING, COSTS, AND PROFITS. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Forecasting Industry Changes. 9. How to Keep Profit from Eroding. SECTION III: PRICING FOR GREATER PROFIT. 10. More Realistic and Complex Pricing. 11. Direct Price Discrimination. 12. Indirect Price Discrimination. SECTION IV: STRATEGIC DECISION MAKING. 13. Strategic Games. 14. Bargaining. SECTION V: UNCERTAINTY. 15. Making Decisions With Uncertainty. 16. The Problem of Adverse Selection. 17. The Problem of Moral Hazard. SECTION VI: ORGANIZATIONAL DESIGN. 18. Getting Employees to Work in the Best Interests of the Firm. 19. Getting Divisions to Work in the Best Interests of The Firm. 20. Managing Vertical Relationships. SECTION VII: WRAPPING UP. 21. You Be The Consultant. Epilog: Those Who Cannot Do, Teach.


"Managerial Economics: A Problem Solving Approach is a breath of fresh air. After having taught managerial economics for 20 years, I became dissatisfied with texts that confront students with graphs, economic principles only loosely connntected to business problems, and tedious calculations. I wanted a text that really helps students to see how economic principles could help them solve business problems. This new text does just that."

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Economics » General
Home » Books » Business » Management » General
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Managerial Economics: A Problem Solving Approach on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top